Create Website URL QR Code

This article explains how to create, customize, and enhance a Website URL QR Code in Scanova, including advanced options such as Conditional Redirection and UTM parameters.

Introduction

A Website URL QR Code enables users to quickly access a specific website by scanning the code. This makes it ideal for marketing campaigns, business cards, product packaging, or any other medium where you want to direct users to a particular website.

With Scanova, you can not only create a Website URL QR Code but also customize it, apply conditional rules for redirection, and add UTM parameters to track campaign performance.

A. Create a Website URL QR Code

Follow these steps to create a QR Code that directs users to your chosen website:

1. Log in to your Scanova account and go to the Dashboard

2. Click QR Codes > Create QR Code
   
    

3. From the list of QR Code types, select Website URL QR Code

4. Enter the desired website URL in the field provided

5. Enter the QR Code name and add tags

6. Click Create QR Code
    

7. Once the QR Code is created, an option to test the QR Code will appear below the QR Code image

8. Customize the QR Code (optional):

   • Designs: Choose from design templates or create a custom look

   • Colors: Set foreground and background colors to match your branding

   • Logo: Add your brand logo in the center of the QR Code

   • Shapes: Modify module and pattern styles for a unique design

9. Download your QR Code in PNG, SVG, JPG, PDF, EPS, or PS format

B. Configure Conditional Redirection

Conditional Redirection allows you to set up rules so that the same QR Code redirects to different URLs depending on scan conditions. This ensures a personalized experience for end-users.

Available conditions include:

• Country: Redirect users from different countries to different websites

• Device type: Redirect based on whether the scanner is on mobile, tablet, PC, or other devices

• Operating system: Redirect based on the OS of the scanning device

• Browser language: Redirect based on the browser’s default language (for example, English users to an English page and French users to a French page)

Steps to enable Conditional Redirection:

1. Go to QR Codes > Create QR Code and select Website URL

2. Enter the primary website URL (this acts as the fallback URL)
   

3. Click on Advanced Settings > Conditional Redirection
   
    

4. Choose your preferred conditions and set the redirection URL and click on save

Note: Conditional Redirection is available only in the Pro and Enterprise Plans.

C. Add UTM parameters

Adding UTM parameters to a Website URL QR Code helps track campaign performance in analytics tools like Google Analytics.

Available options

• Standard UTM parameters: utm_campaign, utm_medium, utm_source, utm_term, utm_content

• Custom parameters: Up to 5 additional parameters

Steps to add UTM parameters

• In the Enter Content step, click Advanced Settings

• Open Tracking Parameters
  

• Enter the required UTM values

• Click Save and generate the QR Code

Viewing UTM data

• UTM parameters appear in Analytics reports after scanning

• Data can be exported in CSV or Excel formats

If you have any questions or need assistance, please contact our support team at support@scanova.io.