Skip to main content

Create Lead Lists & Forms

This article will guide how to leverage Scanova’s Lead Generation feature to build lead lists and forms, customize questions, and manage the forms efficiently.

Generating leads through QR Codes is an innovative way to gather valuable data about the audience. With Scanova, easily create lead lists and design custom forms to collect user information when they scan the QR Codes. 

  1. Lead Generation: Know Who is Scanning QR Codes

When users scan the QR Code, Scanova allows to collect information like names, email addresses, phone numbers, and more through lead generation forms. This powerful feature turns anonymous scanners into identifiable leads, helping to follow up, nurture relationships, and convert them into potential customers.

Lead generation can be crucial in industries such as marketing, events, real estate, or even healthcare, where gathering user information helps deliver personalized content or services. By understanding who is interacting with the QR Codes, tailor the outreach and improve conversion rates.

  1. How Can I Use Scanova’s Lead List Feature?

QR Codes have become a popular tool for businesses looking to connect with their audience in dynamic ways. When someone scans a Dynamic QR Code, it’s possible to track various data points like the time, date, location, and even the type of device used. However, knowing who scanned the QR Code is typically a challenge. This is where Scanova’s Lead List feature comes in, allowing businesses to capture personalized lead data through forms integrated with their Dynamic QR Codes.

 

To use the Lead List feature, follow these steps:

Step 1: Create a Lead List

A Lead List is essentially a spreadsheet to store all the captured leads in one organized place. This list helps to view, export, and manage the leads generated through the QR Codes.

  • Log into the Scanova account
  • From the sidebar navigation panel, select Lead List

  • Click on the New List button to start creating the Lead List
  • Customize the Form:
  1. Give the Lead List an identifiable name
  2. Modify elements like the page title, background color, description box, and banner images to match the brand’s look
  3. In the Lead Form section, click Add Question Block to include the questions for users to answer. Ask up to 40 questions, including name, email, phone number, and other relevant details
  4. Use various answer types like paragraphs, dropdown lists, checkboxes, ratings (using star, emoji, or like), and more to gather the information needed  
  5. Optionally, use formatting options to modify the font size, style, and color to match the design preferences

  • After customization of everything, click Create to finalize the Lead List

 

Step 2: Add Lead Generation to the QR Code

Once the Lead List is ready, link it to one or more Dynamic QR Codes to start capturing leads.

For a Single QR Code:

  • From the sidebar, click on Create QR Code
  • Choose the type of QR Code to create (e.g., Website URL QR Code, Document QR Code)

  • Enter the relevant content (e.g., URL or document) and click Create QR Code
  • Enable Lead Capture:
  1. In the QR Code creation window, select the Capture Leads option
  2. Choose the Lead List that has been created from the dropdown menu
  3. Create a new Lead List if needed and refresh the dropdown for it to appear
  • Once all settings are in place, click Create QR Code to generate the lead-capturing QR Code

For Multiple QR Codes:

In the Lead List section, click on the pencil icon under the Linked QR Codes column next to the list you want to link

 

  • Choose the QR Codes to link from the dropdown and save the settings

 

Step 3: View Analytics and Export Lead Data

  • Select Lead List from the sidebar navigation panel
  • Go to the required list and click on View Data and Analytics
  • Select a time period and click on Get Leads Data

  • Click on Export Leads to download the leads in CSV, XLS, or XLSX format

Step 4: View Analytics and Export Lead Data

  • From the sidebar, go to My QR Codes and select View/Edit QR Code for the QR Code to update
  • Click on View/Edit next to Advanced Settings and make any necessary changes in the lead generation section
  • Check or uncheck the Capture Leads option to enable or disable lead generation for that QR Code

 

C. Notifications for Captured Leads

Receive email notifications whenever a lead is captured. Here’s how to set it up:

  • Go to the Lead List section, and under the Notifications tab, enter the email address to receive lead notifications
  • Set how frequently you want to be notified (immediate, daily, or weekly)

 

D. Get Leads Data via Webhooks

For advanced users, Scanova allows to integrate lead data directly into the information systems using Webhooks.

  • Go to Lead List and select Integrations
  • Under the Integrations tab, set up Webhooks by entering the Catch Hook URL to receive the data
  • Lead data will be sent in JSON format using the POST method, allowing seamless integration into the CRM or other systems



If you still have questions related to this topic, feel free to reach out to our customer relations team at support@scanova.io.

Was this article helpful?
Español (México)