QR Code analytics provide valuable insights into how the codes are being used, where they are scanned, and the engagement they generate. Whether managing a marketing campaign or conducting user engagement analysis, understanding the QR Code data is key to making informed decisions. In this article, we’ll cover the different aspects of Scanova’s tracking and analytics features, including tracking scans, filtering codes, and addressing common concerns.
A. What Analytics Do I Get?
Scanova offers a wide range of analytics metrics to help you measure the QR Code performance:
- Total Scans: The number of times the QR Codes have been scanned
- Unique Visitors: The number of unique users who have scanned the QR Code
- Locations: The geographic location of scans down to the city level
- Devices and Browsers: Information about the devices, operating systems, and browsers used for scanning
- Time of Scan: The date and time of each scan to help to track user behavior over time
These analytics allow user to monitor how the QR Codes are performing across various parameters, giving a full picture of user engagement.
B. How Can I Track and Analyze QR Code Scans?
Steps to track and analyze QR Code scans:
- From the Scanova platform, access the analytics section for any of the QR Codes
- There will be a real-time data for each scan, including location, device type, and scan time
- For deeper analysis, download reports in formats like CSV to review the data in more detail
By tracking scan data, adjust the campaign strategies and optimize performance based on user behavior.
C. What is Engagement Rate in Analytics?
The Engagement Rate in Scanova’s analytics measures the percentage of users who interact with the content after scanning the QR Code. This can include actions like:
- Visiting a website
- Filling out a form
- Making a purchase
The engagement rate helps determine how effective the QR Code is at driving users to take action beyond the scan itself.
D. Can I Access Old Analytics Reports That I Generated?
Steps to access old analytics reports you’ve previously generated:
- Navigate to the Reports section within the Scanova dashboard
- Download or view previously generated reports at any time, allowing user to compare older data with current results and track trends over time
E. How to Filter QR Codes Based on Category in Analytics Section?
If the QR Codes are organised into categories, filter analytics reports based on these categories:
- Go to the Analytics section
- Use the Category Filter to view data for specific groups of QR Codes, helping to focus on specific areas of the campaign
This feature is useful when there are multiple QR Codes across different campaigns and user want to analyze each category individually.
F. How to Filter QR Codes Based on Tags in Analytics Section?
Tags help to organize QR Codes into specific groups, and filter analytics reports by these tags:
- In the Analytics section, select the Tag Filter
- Choose the tags associated with the QR Codes to track
- Filtering by tags helps to streamline the analysis when there is a large number of QR Codes
G. How to Filter QR Codes Based on Shared Users in Analytics Section?
While sharing the QR Codes with team members, Scanova allows to filter analytics based on shared users:
- In the Analytics section, apply the Shared User Filter
- This will show analytics data for QR Codes managed by specific users
This filter helps to track the performance of QR Codes shared across different team members, giving a clear view of who is managing which campaigns.
H. I Have a Paid Subscription But Still Can't View Detailed Analytics. Why?
If the user have a paid subscription but still can’t access detailed analytics, it might be due to the following reasons:
- Check if the current subscription plan covers advanced analytics. Some plans might limit the type of data available
- If there’s an issue with the payment, the account might not have access to detailed analytics until it is resolved
- Verify that the account is configured correctly, and reach out to Scanova’s support team if issues persist
I. Why Do I See Devices Other Than Mobile Phones in Analytics?
Though QR Codes are typically scanned via smartphones, see devices other than mobile phones in the analytics. This occurs when users:
- Use apps or desktop tools to scan the QR Code
- Manually input the QR Code’s URL into their browsers
This behavior is uncommon but possible, and Scanova tracks these devices as part of the analytics.
J. Why Do I See Scans from Places Where I Have Not Placed My QR Code?
If some scans are coming from unexpected locations, it might be due to:
- Users may have shared the QR Code with others via social media, email, or other channels
- Some users may be using VPNs or proxies that mask their actual location, leading to scans being recorded from different places
- Understanding how your QR Code is being distributed can provide insights into user behavior and reach.
K. Why Are Scans Recorded in the High-Accuracy Analytics Map Less Than the Total Number of Scans Recorded?
In Scanova, the high-accuracy analytics map tracks only the scans for which precise geographic data is available. This data comes from GPS-enabled devices. However, some scans may not record accurate location data due to:
- Devices without GPS (e.g., desktop computers)
- Users who have disabled location tracking
- Therefore, the total number of scans recorded might be higher than the number of scans shown on the high-accuracy map
Tracking and analyzing QR Code performance is a crucial part of understanding the campaign’s effectiveness. By using Scanova’s comprehensive analytics features, monitor scans, filter data based on categories, tags, or users, and address common concerns related to discrepancies in the data. Understanding these analytics will help to make informed decisions and optimize your marketing strategies for better results.
If you still have any questions related to this topic, feel free to reach out to our customer relations team at support@scanova.io.