The Analytics Overview feature in Scanova allows users to track the performance of their QR Codes through a detailed and interactive dashboard. It provides insights into various scan metrics, helping users assess the effectiveness of their QR Code campaigns and make data-driven decisions to optimize future campaigns.
Key Features of the Overview Dashboard:
- All Time Performance: This section displays the total number of scans the QR Codes have received since they were created. It gives a comprehensive view of the QR Code performance across all campaigns and time periods, providing insights into overall engagement and reach.
- This Month’s Performance (Till Date): This part of the dashboard shows the number of scans the QR Codes have received in the current month up until the present day. It allows users to monitor real-time engagement and assess the effectiveness of ongoing campaigns on a monthly basis.
- Scan By Date: The Scan By Date section offers a detailed breakdown of the number of scans per specific date. This feature helps to identify any spikes or drops in engagement, enabling you to pinpoint successful or underperforming days and adjust your strategies accordingly.
- Last 3 Months Performance: This feature highlights the total scans the QR Codes have received over the last three months. It provides a short-term view of performance, enabling users to compare the effectiveness of different campaigns and identify trends over a quarterly period.
By utilizing the Analytics Overview feature in Scanova, gain valuable insights into the QR Code campaigns and track the performance across various time periods to optimize the marketing strategies.
If you still have any questions related to this topic, feel free to reach out to our customer relations team at support@scanova.io.