This article provides an overview of the different QR Code design options available in Scanova to help users create branded, scannable, and visually engaging QR Codes.
Scanova QR Code Generator offers a range of design options that allow users to create personalized and professional-looking QR Codes. Designed to enhance brand identity and increase engagement, these tools support everything from basic customization to advanced AI-powered styling. This guide explains the available design options and how to use them effectively.
A. Available design options in Scanova
Scanova offers the following three QR Code design options:
- Custom Logo Design – Add logos, frames, colors, and text manually using pre-built templates
- AI-Generated Design – Generate QR Code designs using AI based on a user prompt
- Smart Design – Let the system auto-generate brand-aligned QR Code styles based on your logo or email domain
These options are accessible while editing any QR Code and are aimed at improving scan rates while maintaining scannability.
B. Customize using Custom Logo Design
The Custom Logo Design option allows full manual control over the look of the QR Code. This is ideal for users looking to apply their brand elements directly.
To use this option:
- Go to QR Codes > Create QR Code and select the desired category (e.g., Website URL)
- After creating the QR Code, click Edit Design
- Choose Custom Logo Design to begin customization
Customization options include:
- Design Templates – Choose from recommended or saved templates
- Frames – Select and recolor frames to match your brand
- Logo – Upload your company logo or choose from built-in icons
- Add Text – Add custom text with adjustable fonts, sizes, and colors
- Remove Blocks Around Logo – Improve clarity around the logo space
- Eye and Data Patterns – Change shape and color of QR Code modules
- Background and Quiet Zone – Adjust background color or transparency and resize quiet zone
- Error Correction – Automatically set based on logo placement
Once finalized, download the QR Code in PNG, JPG, SVG, or other formats.
C. Design with AI-generated backgrounds
The AI-Generated Design option lets users create unique QR Codes by generating a visual background through a prompt. This feature is available only in Pro and Enterprise plans.
To use AI-Generated Design:
- After creating a QR Code, click Edit Design
- Choose AI-Generated Design
- Enter a creative prompt for the background
- Adjust QR Code Weight to balance visibility
- Click Generate and preview the design
- Download the QR Code as a PNG or JPG
Additional tools for AI design:
- QR Code Data Patterns – Change QR Code layout
- Art Style Presets – Apply visual themes
- Negative Prompts – Exclude elements (e.g., “no text,” “no red”)
Note: Always scan the preview to ensure scannability before finalizing the design.
D. Auto-generate with Smart Design
Smart Design is an AI-powered feature that instantly creates brand-aligned QR Code styles using an uploaded logo or the website image extracted from the user’s email domain.
To use Smart Design:
- Go to QR Codes > View/Edit on a QR Code
- Click Edit Design > Custom Logo Design
- Click Smart Design to auto-generate multiple suggestions
Users can preview the designs and choose the one that best matches their brand identity. This tool is especially helpful for users without design experience.
E. Why design your QR Code?
Designing QR Codes is more than just a visual enhancement—it directly improves performance. Here's why:
- Increased Engagement – Custom QR Codes receive 50–200% more scans than black-and-white ones
- Brand Recognition – QR Codes match your marketing material and brand style
- Flexibility – Tools support both manual and AI-based workflows
To make the most of your design efforts, it is recommended to use a Dynamic QR Code for editability and scan tracking.
If you have any questions, you can see more topics in this knowledge base or reach out to the customer relations team at support@scanova.io.