This article explains how the UTM Builder in Scanova helps track QR Code performance beyond scan counts. It is useful for teams looking to measure campaign impact and attribution.
Introduction
QR Codes are widely used across offline channels such as flyers, posters, packaging, and events. While scan counts show engagement, they do not explain which campaign or placement actually drove results.
The UTM Builder in Scanova allows users to add UTM parameters to QR Code URLs, making QR traffic measurable in analytics and CRM tools.
A. What is the UTM Builder
The UTM Builder lets users attach UTM parameters to the URL encoded in a Website URL QR Code.
When the QR Code is scanned:
- The user is redirected to the URL with UTM parameters
- Scanova records UTM values in raw scan data
- Analytics and CRM tools automatically read the UTM information
This helps measure QR Code performance beyond total scans.
B. Why use UTM parameters
Without UTMs:
- Only scan counts are visible
- Campaigns and placements cannot be compared
- Scans cannot be tied to conversions
With UTMs, teams can identify which QR Codes, campaigns, and placements drive actual results.
C. Add UTM parameters
Adding UTM parameters to your Website URL QR Code helps track and analyze campaign performance in tools like Google Analytics.
Available options
Standard UTM parameters
- utm_campaign
- utm_medium
- utm_source
- utm_term
- utm_content
Custom parameters
- Add up to 5 additional parameters as required
Steps to add UTM parameters
- In the Enter Content step of Website URL QR Code creation, click Advanced Settings
- Open the Tracking Parameters section
- Fill in the required standard and custom UTM fields
- Click Save, then proceed to generate the QR Code
Viewing UTM data
- Once scanned, UTM parameters appear in Analytics reports
- Data can be exported in CSV or Excel formats for campaign analysis
D. Key benefits
- Campaign-level tracking
- Channel and placement comparison
- Offline to online attribution
- Conversion visibility beyond scan counts
- Clean, labeled scan data inside Scanova
If you still have questions about using the UTM Builder in Scanova, reach out to the Customer Relations team at support@scanova.io.